doughrise.store
DoughRise
Baking, made intelligent.
Precision tools for bread and pizza makers. Free calculators, a subscription platform for serious bakers and teachers, and back-of-house software for micro-bakeries.
Visit DoughRise ›ZeriZeri Ltd, London
Precisely.
An independent technology studio building AI-native products, engineered at the edge.
zerizeri /ze·ri·ze·ri/ Swahili, adverb. Exactly, precisely.
Built to fit. Exactly.
Infrastructure first.
Every product starts with the platform: edge compute, isolated data and four live environments from day one.
Intelligence built in.
AI is part of the architecture, not a feature bolted on. Agents research, draft and operate, and a person approves.
Precision by default.
Built with the discipline of regulated finance: audit trails, controlled change and security designed in.
The work
Two products. One standard.
geogize.com
Geogize
Get found by AI.
AI search visibility for UK businesses and their agencies. Geogize audits how a site reads to ChatGPT, Perplexity and Google's AI answers, then writes the exact fixes.
Visit Geogize ›Engineering
Under the hood.
Both products run on one serverless edge platform, designed, built and operated in-house.
- Compute
- Cloudflare Workers at the edge, with entitlement gating per product tier.
- Data
- D1 SQL with per-user isolation for GDPR, KV for fast reads and R2 for object storage.
- Environments
- Development, staging, sandbox and production, each with its own database.
- Commerce
- Subscription billing, transactional email and a Shopify storefront, joined by verified webhooks.
- Automation
- A fleet of AI agents for research, content and operations. Every change is human-approved.
- Security
- Scoped tokens, prompt-injection defences, inert-only content changes, preview and revert.
Founder
Benjie Evans.
Infrastructure lead. AI builder.
My career has been in IT management at a Japanese investment bank in London, running the platforms, identity and controls a regulated trading business depends on.
I founded ZeriZeri Ltd to build AI-native products myself, end to end: architecture, edge infrastructure, billing, data protection and a working agent fleet. I plan in conversation, ship through agentic coding tools, then harden like a bank would.
OPEN TO NEW ROLES
Infrastructure and platform leadership. AI engineering and enablement. Bringing AI safely into regulated firms.
London based. Hybrid or remote.
